FreshCut Paper | Ecommerce PDP Photography

Led the art direction for a full reshoot of ecommerce PDP photography, partnering closely with our in-house photographer to evolve the visual language into a more modern, elevated style. Developed a clear creative direction focused on highlighting the unique details and craftsmanship of each product, improving clarity and storytelling at the point of purchase. Directed shot composition, lighting approach, to ensure consistency across the assortment while creating a more engaging and conversion-driven customer experience, while also overseeing and managing retouching to maintain a polished, cohesive final output across all imagery.
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Photographer: Jacob Dilauro
Retouching: Mary Andrade

Grande Dahlia Sunrise

Classic Dahlia Sunrise

Mini Dahlia Sunrise

NIC+ZOE | Fall Ico(nic)s Photoshoot

This shoot was concepted and shot to capture NIC+ZOE’s most Ico(nic) pieces as a guide for wardrobe staples and styling. This shoot called for light propping to create a more styled environment than a traditional e-commerce shoot.
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See web design for landing page design

  • NIC+ZOE
    Art Direction: Me | Web Page Design: Me | VP of Marketing: Jennifer Hudner | Assistant Fashion Editor: Caroline Brennan

    CREW
    Photography: Jamie Magnifico | Photo Assistant: Julian Gilbert | Digital Tech: Patrick McLain | Stylist: Daisy De Jesus | Assistant Stylist: Beyza Coban | Hair + Makeup: Karla Hirkaler | Retouching: Mary Andrade

    MODELS
    Jenny Wong + Anelot De Waal

    ACCENTURE SONG PRODUCTIONS
    Producer: Trinity Turk | Assistant Producer: Nick Turk

NIC+ZOE | Fall Pant Banner Photoshoot

A guided buying banner for NIC+ZOE pant shapes. Each item in the banner filters the page to applicable styles when selected and reveals a marketing block with fit information.

  • NIC+ZOE
    Art Direction: Me | Web Page Design: Me | VP of Marketing: Jennifer Hudner | Assistant Fashion Editor: Caroline Brennan

    CREW
    Photographer: Jamie Magnifico | Photo Assistant: Julian Gilbert | Digital Tech: Patrick McLain | Stylist: Daisy De Jesus | Assistant Stylist: Beyza Coban | Hair + Makeup: Karla Hirkaler | Retouching: Mary Andrade

    MODELS
    Jenny Wong + Anelot De Waal

    ACCENTURE SONG PRODUCTIONS
    Producer: Trinity Turk | Assistant Producer: Nick Turk

NIC+ZOE | Holiday Gift Guide

  • NIC+ZOE
    Stills Art Direction: Me | Web Page Design: Me + Megan Rogers | Associate Fashion Editor + Model Shoot Art Direction: Callie Brady | Copywriter: Jesse Strauss

    CREW
    Stills Photographer: Nick Surette | Retouching: Me

NIC+ZOE | Spring 2022 Accessories Photoshoot

END USAGE

  • NIC+ZOE
    Art Direction: Me | Web Page Design: Me + Megan Rogers | Associate Fashion Editor: Callie Brady | Assistant Fashion Editor: Caroline Brennan | Copywriter: Jesse Strauss

    CREW
    Photographer: Nick Surette | Retouching: Me

NIC+ZOE | Mother’s Day 2022

See web design for landing page design

  • NIC+ZOE
    Art Direction: Me | Web Page Design: Me | Associate Fashion Editor: Callie Brady | Copywriter: Jesse Strauss

    CREW
    Photographer: Nick Surette | Retouching: Mary Andrade

NIC+ZOE | Fall Still Photoshoot

  • NIC+ZOE
    Art Direction: Me | Printed Lookbook Design: Thank You Design Co. | Associate Fashion Editor: Callie Brady | Copywriter: Jesse Strauss

    CREW
    Photographer: Nick Surette | Retouching: Me