Lesley University Rebrand 2013
I worked for Lesley University on a small, close-knit team, within the marketing department to help re-brand the school with a more appropriate look that represents the creative aspects of the school. This campaign was centered around the idea that "creativity is the foundation of all that we do". There are a variety of different print materials and campaign pieces that I was involved with. Above is the entire MBTA campaign that took over Harvard Square and Porter Square T-stops.
View the PDF Titan created with all of the MBTA campaign work here.
^ Banners I designed for Lesley University's University Hall on Massachusetts Avenue in Porter Square, Cambridge Ma.
^ Examples of direct mail pieces and print collateral that I designed.
^ An undergraduate welcome packet that I designed accompanied by two of the seven inserts that go in it.
^ Three ads I created for Lesley Unviersity. The first is for the masters degree in Mindfulness, the second is a Massachusetts Teachers Association Ad to promote masters degrees in literacy (also in a digital format: 2014 Winter issue) and the third is for tricycle.com promoting Mindfulness Studies.
View the MTA Today Ad here.
^ Quick screens and a podium logo I designed for events at Lesley University. On the left is Steve Wozniak, co-founder of Apple Inc. when he came to talk at Lesley in January 2014.
View the article here.